Ap Dijksterhuis is a Professor of Psychology, a writer and an entrepreneur. As founding member of various companies such as Dijksterhuis & van Baaren and Happiness Lab, he applies knowledge gained from psychological research to change people’s behavior and to increase people’s happiness. He won a number of prestigious scientific awards, including the Early Career Award of the American Psychological Association. Between 2009 and 2016, he was consulting editor of Science. Ap Dijksterhuis has written nine books, including Het slimme onbewuste (2007), Op naar geluk (2015), Wie (niet) reist is gek (2017) en Wegwee (2019). His first novel, Bart, appeared in 2020. HP/De Tijd elected him among the 100 most influential Dutch people.