Decision-making is at the core of our lives, from individual choices that affect only ourselves (“Should I eat healthier?”) to social choices that can also impact others (“Should I recycle?”). In addition to the obvious inherent scientific interest of developing greater insight into perhaps our most essential human behavior, a better understanding of how people make choices is of paramount importance to public policy and practice, where more complete knowledge of how we decide can have real impact on people’s lives (“How can we ensure people make healthy decisions?” “How do we promote sustainable behavior”?).

The goal of this Center is to create a community and infrastructure to address and achieve both of the aforementioned goals: (1) to bring together researchers from a variety of fields to better investigate the mechanisms, processes, and consequences of human decision-making, and (2) to provide a platform to disseminate these findings to interested external parties and aid in applying emerging insights from decision science to public policy and practice.

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